Getting $10 to make a wish list is a great deal. Who wouldn’t love that! Promotions like that make guests happy and promote goodwill for the company, which is desperately needed at this time. Yes, people complain about practically everything, but people who stood in line in the cold to get a swag bag and ended up with a bag of what they considered miscellaneous junk felt suckered. I don’t blame them. Target would have been better off keeping the “swag” and just putting a $10 gift certificate in each bag, which would have at least brought guests into the store to use it instead of grabbing the bag and running off to the competition, cursing Target all the way. That swag bag promotion blew up in Target’s face. Giving out nothing would have been a much better choice.