How did I not hear about this?? It says every store is participating ( according to a facebook post) apparently if kids dress up as a frozen character they get a goodie bag. I didn't hear anything about it........ http://www.abullseyeview.com/2014/11/target-frozen-fest/ but like anything our store probably will not be one of those participating stores I bet heck they never participated in those dr.suess events.