We need to be careful in comparing different retail markets, though that goes without saying that Target could afford to spend a little more damn money in increasing salesfloor presence. Sephora is a boutique, same with Best Buy (kind of stretching the definition but you get the point). They rely on a specific market and clientele base and try to cater to them strongly as they will spend more if there are well trained associates to help them. General discount retailers are more focused on self service with maybe some assistance in more specialized areas, but you'll generally never see clothing specialists to help you find that perfect attire, spending hours with you, and only you, alone. Most people go to Target or Walmart to buy what they already need and know what they want, with maybe a need to help find the product or to check if it is in stock. We may offer the service of shopping assistance, but due to the problem of carrying so many random stuff in the store it is simply not economical to have that many trained 'expert' employees in every section of the store.