"refund value" was confusing. It implied that you weren't being refunded for what you paid. "Paid for value" is a little better... but I don't understand why they can't do "You paid..." like every other store
and It did take me a hot second to understand how gift cards are charged under the new receipt promo system. it is confusing, because at first glance it looks like you were just charged $10.
yes, if people read it, they'd understand, but target has to realize that guests don't take the time to read it.