Target’s Vision

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Mar 5, 2021
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Anyone else wondering what is up post-Covid? It’s like we can’t get our feet back under us. Target used to have a clear goal, to be the retailer of choice for families, bringing joy for a fair price and clearly be a step up from the Dollar stores, Bargain, and WalMarts of the world. But lately, it seems like we can’t get out of our own way. Decisions are all over the place, constantly in the news (and not good news), and all changes seem to be reactive or following in everyone else’s footsteps. Why did we stop leading and start following? Target no longer interviews, at least on the Distribution side, we just hire whoever. There is no selection process, so of course turnover is rampant, causing extra workload for those of us that stuck around through the years. Managers are never on the same page, not even those that run the same teams. The only time you see senior leadership or HR on the floor it’s never good news, and recent business decisions seem to always screw us workers and make our lives more difficult. It no longer feels like Target is a leading employer in our community based on new hiring practices and constant need for hiring due to so many exiting to other jobs. I used to be proud of working here, now I find myself never volunteering this info, which is sad.
 
Anyone else wondering what is up post-Covid? It’s like we can’t get our feet back under us. Target used to have a clear goal, to be the retailer of choice for families, bringing joy for a fair price and clearly be a step up from the Dollar stores, Bargain, and WalMarts of the world. But lately, it seems like we can’t get out of our own way. Decisions are all over the place, constantly in the news (and not good news), and all changes seem to be reactive or following in everyone else’s footsteps. Why did we stop leading and start following? Target no longer interviews, at least on the Distribution side, we just hire whoever. There is no selection process, so of course turnover is rampant, causing extra workload for those of us that stuck around through the years. Managers are never on the same page, not even those that run the same teams. The only time you see senior leadership or HR on the floor it’s never good news, and recent business decisions seem to always screw us workers and make our lives more difficult. It no longer feels like Target is a leading employer in our community based on new hiring practices and constant need for hiring due to so many exiting to other jobs. I used to be proud of working here, now I find myself never volunteering this info, which is sad.
We have NEVER been a leader. I started in 1994 and we have always copied what Walmart does.
 
Decisions are all over the place
Was just talking with my TL about this. She was expressing frustration about the latest batch of contradictory communications.

First, we're supposed to do things a certain way so it's consistent chain-wide. Oh wait, stores need to do what works best for their lay-out. Oh wait again, we're supposedly empowered to do what makes sense within the store and the TMs (you know, availability, expertise, etc.). No, no, do what corporate says we're ALL supposed to do so it's all the same.

How about this? If decisions are made, at least offer a little explanation so we're not all wondering about what seems to be useless, time-consuming, wack-a-doodle ideas.

But we end up with nothing that really makes a whole lot of sense. Doesn't make for loyalty, feeling proud of where I work, wanting to stay there.
 

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