- Joined
- Apr 30, 2019
- Messages
- 1,207
Looking at today's Weekly Ad for this Circle Week, we may be seeing the impact on non-Circle members. Each and every sale-priced item in the current Weekly Ad requires Circle. There are no promotional sales offers shown which don't require Circle.
I don't know if future Weekly Ads will mirror this, but it's quite possible that Target is limiting all future sale price promotions to Circle members. Some but not all competitors embrace this pushy approach to loyalty programs. Target management is determined to pressure guests into loyalty-program usage. Circle is no longer merely about extra-special promotional deals beyond the weekly ad promotions. The new message to guests who are reluctant to join because of their personal privacy concerns and objections to data tracking is: join or pay full price.
This seems like desperate pandering to Wall Street analysts at the expense of alienating some guests. Any thoughts?
I don't know if future Weekly Ads will mirror this, but it's quite possible that Target is limiting all future sale price promotions to Circle members. Some but not all competitors embrace this pushy approach to loyalty programs. Target management is determined to pressure guests into loyalty-program usage. Circle is no longer merely about extra-special promotional deals beyond the weekly ad promotions. The new message to guests who are reluctant to join because of their personal privacy concerns and objections to data tracking is: join or pay full price.
This seems like desperate pandering to Wall Street analysts at the expense of alienating some guests. Any thoughts?