Sometimes the only expert for an area is up for guest assistance, along with their leader. That circumstance does not absolve you from helping a guest.......Now with all that being said, you can be completely honest with the guest. If they ask you "whats the best nail polish here?" Just be honest and say you don't use nail polish. A guest demanding someone more knowledgeable speak with them in no way constitutes an emergency whatsoever, under any circumstances whatsoever....
One of the paradoxes of being Target is that the stores are described as an "
upscale discount department store". Most of our merchandise is in the box, small appliance displays are non functional, we don't really have "sales consultants" on duty who are thoroughly trained on the merits of specific products or to demonstrate how a product works.
Those value-added personalized services are offered at specialty stores. These include as dedicated beauty stores, hardware stores, gardening centers, specialty shoe stores, fashion clothing boutiques, and so forth. Sales consultants at these businesses are supposed to give you personalized attention. For example, at a full-service shoe store, a sales consultant assists you in checking the size of your feet, pulling the correct size shoes from the back stockroom, helping you try them on, putting unwanted shoes back into the box, ringing up the sale and - by the way, would you like some shoe polish or shoe-shining brush to go with that? The retail price is higher than at "discounter" Target but you are paying more for the personalized service and the shopping environment, which is more personalized.
You'll also find this kind of personalized service with specialized sales consultants at full-service traditional department stores like Macy's, Nordstrom, Saks Fifth Avenue, Belk, Bloomingdales, Dillards, Lord & Taylor. Once again, you are paying more for personalized service (than at a discount store like Target) as well as having in-stock access to some slower-selling specialized product sizes or categories.
So that's the conundrum: Except for the occasional days and times when Target's outsourced smartphone staff (Marketsource) or outsourced beauty concierges on duty, we don't really have in-store sales consultants with in-depth product knowledge. That's the key difference between a "discount" and "full service" retailer. Nobody working on the sales floor at Target earns sales commissions, either. FYI The second key difference between a "discount" and "full service" retailer is shopping carts. You almost never see shopping carts on the sales floor at a full-service department store.