Really? Good. Our sales are way up over last year, so losing the few who get turned away isn't really going to hurt that much, unless they're each going to spend mega-bucks every week. Way more guests are compliant.
When I'm in the shopper role myself, I notice which stores are good about enforcing mask policy and which aren't. The ones that aren't don't get my business. Not entirely sure I'll go back once we're finally post-covid either. If I find another business that enforces masks and I like the service I get there, why return?