And here is Target again losing focus. HQ meetings must be like this: Hey I see lots of those dollars stores around we should do that. And One Spot is born. Hey I see lots of those grocery stores around we should do that. Presh is born. Hey I see lots of those Walgreens/CVS around. Target Express is born. It is like they pick out areas that are already heavily competative and try and squeeze into them. Just trying to copy everybody else is not going to work. Hey lets take out our biggest profit area and the one area that Target still holds and advantage in softlines and take it out of the store. Whats next gas stations?
For as much as Target likes to say they innovate, they've really become a company of idea chasing. Online order/in store pickup, Target Ticket, hell even groceries were done by Walmart first and then Target decided to finally pick it up.
I will give then credit for one original idea though, Cartwheel. That program seems to be driving some sales and was a somewhat unique idea for a major retailer.
Other than Cartwheel though, I'm hard pressed to think of an original idea Target has established in the last few years that actually has succeeded.
Didn't they come up with that brilliant idea to enter into a partnership with Neiman Marcus? Is it corporate's fault if Target shoppers weren't falling over themselves to buy flowered bicycles for a mere $500?