Wuts powah owah?
Legit question.
"powah owah" is when they've designated some random time through each day that corresponds to the 'peak hour' of sales for the store. At my store, we've designated this 'appy hour,' wherein everyone stops all tasks or projects and proceeds to wander around with a basket or cart and give guest service. After asking CIHYFS ad nauseum, the sales floor is also supposed to announce to one another when they've helped a guest 'get appy,' which basically means install the Target app on their cellphone, Cartwheel, or something else associated with Spot in that notion that all of this drives sales.