Archived Versed launch Sunday

[helloworld2k20]

Anyone heard of this launch? I've heard nothing about it until I googled it and apparently it is launching Sunday the 19th for 1400 stores. I don't think anyone is scheduled to set it.

New Skin Care Brand, Versed, Is Making its Debut at Target - https://corporate.target.com/article/2019/05/versed

 

[SigningLady]

Probably not the same type of launch as Vineyard Vines which is why no one is scheduled specifically to set it. More than likely it will go on an endcap or inline due to a revision. Smart stores will get it set earlier in the week or set it this week as it's also likely not street dated the way an LTO is but "launches" Sunday because that's when Planograms are dated for the set week.

 

[Times Up]

They named a product line after a sedative??

 

[Yetive]

On an end at my store already.

 

[GoodyNN]

They named a product line after a sedative??

I'm so glad I'm not the only one who had that reaction.

 

[Tessa120]

I'm so glad I'm not the only one who had that reaction.

Yeah, same here.

 

[IWishIKnew]

Yeah, same here.

Fourthing.

 

[Tessa120]

Hmmmm.......skin care.....powerful sedative....... Maybe they're promoting Sleeping Beauty?

 

[FriedTL]

On an end at my store already.

We put ours up today.