In some ways, it makes sense to have online prices a little lower than in-store, as it does cost money to deliver products to store and run the store and all of that vs. shelving it in a warehouse and then charging to send it to you, but the implementation seems really inconsistent at Target. I'm a Lush fan, and they definitely have lower prices on things online vs. in-store, but shipping usually more than makes up the difference. Most of the time prices in the Target app/website are the same, but I had one guest looking at different shredders and the one she wanted was, like, $8 less online than in-store, which was weird.
This was before I knew that we'd price match from target.com in-store. We weren't really told anything about price matching when I started, so I assumed price matching was the same as in the old days of retail when you could only price match print ads for retailers matching some stupidly specific criteria that was utterly opaque and apparently involved arcane criteria like astrological portents or some shit because I don't think I ever saw a customer successfully get a price match back then.
You mean we price match Amazon? Whaaaa!?!?