- Joined
- Jun 10, 2011
- Messages
- 20,098
Who did online price matching first?
I don't know the answer but I doubt it was Target.
I always wondered why any store was so stupid as to not allow customers to 'online price match' from their own website! If you really want to alienate your customers... oh, I mean "guests," just tell them that the price they saw at your store's website is not available at your brick & mortar store. Tell them they wasted their gas but to just go home & shop from their computer. You've just encouraged them to go home & search for the cheapest price on an item that must be shipped & that they can't have immediately.
Come on, it doesn't take someone with a business degree to see that made no sense.
Or for that matter that we don't match the price in our own stores.
I remember more than once having to tell people that we couldn't sell people things at the price of a store twenty miles away.