Don't over think it. Mention your wins and opportunities. Talk about plans you put into place and your affect on your department. If you developed team members mention that. The target lingo isn't really necessary. Mostly you'll use words like "wins", "sales", "conversion" (GSTL), "opportunities", "partnered", etc.
I usually break it into four paragraphs. First a brief summary of the year, second my wins and successes. Third is my opportunity and how I'm going about working on that opportunity. Fourth is a summary of all mentioned.
At the end of the day they're going to give you what ever score they want so whatever lol.