Everyone complains about something and that automatically becomes something people want to change. However, nobody considers the alternative. Nobody thinks about the opposite of the complaint where whats GOOD typically has no discussion. Its like the phrase whats understood needs no explanation.
Here is why inventory sites and apps actually do HELP.
Ive been buying sneakers for a long time and this is no different. All the shoe stores try ways to innovate purchasing highly sought after sneakers however the methods are actually more beneficial to the reseller, now the people that actually want the product. same thing here.
Target wants people who want the console to have the console and would like to help minimize resellers. HOWEVER the best resellers use BOTS. They are preprogrammed to complete purchases as soon as the ADD TO CART button is activated on a site. The bot continuously monitors the url of the product in question. Bots also have the ability to complete captcha's as they have been preprogrammed by the variety of responses.
While someone who really wants the console is in the dark hoping and praying they can land one. The resellers now have the upper hand. The ONLY way to level the playing field is to allow the people who want them the ability to see when they will be available. If nobody knows when an online launch is taking place. The bots will win. There may be a few lucky people who are constantly refreshing the page in hopes they do so when it goes live.
The BEST and ONLY way to limit resellers is....
Allow First Come First Serve (FCFS) in-store purchases while masking the inventory. If the resellers know ahead of time they will camp the store, but if they dont know then they wont camp. This brings us to the element of surprise. Lucky customers walking into a store check to see if its there and boom, they win. This is how I got mine this past weekend at a Walmart. Ive been helping my friend land his since. However unlike the lovely situation I had, he has been given complete hell by Walmart associates at various stores. He could have had his. But instead he was told to come back at 7am. But the RESELLERS had camped all night long from 12am to 7am by the group load to buy them all up.
Secrecy ONLY works for FCFS in person buys.
Knowledge is necessary for fairness in online shopping