TMs....especially cashiers have been pushed and pushed and pushed to get RedCards. As a cashier it is sometimes difficult to get RCs because to most of us there really isn't much that you can get from a RC. Yes, there's the 5%....which isn't very impressive because it barely covers the sales tax. It would be much better if the percentage were higher....in fact, if it were higher I'm sure we'd get some of the people who get travel points to get a RC.
Telling a guest about the RC and have them interested in getting a debit card becomes disappointing when the guest doesn't have a checkbook with them....which is one reason that I would tell guests to sign-up online.....as they can choose when the timing is good at home to sign-up for the RC.
The idea of free shipping isn't very impressive because most people will order $35.00 worth of product and then everyone gets free shipping. The free shipping might be more impressive if free shipping didn't start until a $50.00 purchase.
While they are always telling about exclusive deals for RC holders they don't seem to happen very often.
As a TM or a cashier there really isn't much incentive to tell the guest about the RC because the "perks" are few....well, now they've got them for the Christmas season, but not much during the rest of the year.
It might be more helpful if the whole attitude about RCs changed......but as cashiers we get told that we "have to get" a RC today....but why would I want to push a product (which a RC is) that really has minimal features?
Now, if there was a way to connect some Cartwheel savings with a RC...that would give guests more of an incentive to get a RC......something like 20% savings on Cartwheel......but 30% off with a RC......plus that 5% for paying using the RC. This is something that would get cashiers a little more excited to do and sure would get guests to sign up quicker than you can say "Jack Robinson."
You know, TMs here in TBR really have good ideas and good ways to implement those ideas. The problem comes when you make a suggestion to the STL they often don't really pay much attention to what you say.
Or, when an upper level (group leader) comes and a suggestion is offered that could save the company money well, the group leader says "thanks for the idea" but it is said in such a way that you know that nothing will come of it....why offer ideas?
While Target focuses on our guests and making money for shareholders....somewhere along the line the TM gets forgotten....we don't feel appreciated nor do we feel that headquarters really cares about us.
Even the rule of "guests first" doesn't happen. So, if corporate doesn't care, why should TMs care?
So, TargetScanMan, this is why TMs get snippy and snarky at times.....we feel that we don't count that we aren't valued.
Add to this the new End2End.....it's not working in many stores and no one anywhere seems to listen to TMs.....and then take away hours with less TMs and still keep doing the same workload....isn't happening. In fact, I bet in 70% of the stores that do End2End you will find that the sales floor is poorly stocked and soft lines has countless pieces of clothes on the floor.
This is just one (former) TMs thoughts, but I bet that this post will get a ton of likes.