- Joined
- Mar 25, 2015
- Messages
- 686
I guess your right, in the mind of someone shopping. I guess because I look at the same stuff every day, it's not as new to me.They already have stuff go clearance and then bring it back under a different DPCI a few months later. Introducing it under a new brand will MAKE money since shoppers will see the new brand and assume it is a new product and want to try it out. It's just a marketing trick. Plus, I'm not convinced the new lines will be only made up of the exact same items. They successfully introduced new clothing with Cat & Jack, and so it makes sense to continue using that playbook.