#1 first and foremost IPODS ARE TOYS. Don't get me wrong I love me some iPods love PLAYING on them. #2 point has been made, battery sucks, can't be changed. Again ITS A TOY IT DIES QUICKLY. Target is a retail store and needs a workhorse device to make it the 14ish to 24 hours a day these things run. #3 and I think the best one. Let's get a couple of higher up corporate guys in, preferably the ones who think these things are a super idea but have no idea how to use a screw driver to uh "not take it apart to charge it" or time to call non support , take their cell away so they can't call their their corporate buddies and set them on pog, flow or pricing for the week. LOTS OF PROBLEMS will be fixed in a hurry. iPods can do great things, but lots of toys can.