well, I'm an overnight team member, and I wasn't scheduled to work this year or last year despite both years essentially having an "Overnight"-ish shift (this year they are late evening shifts, last year they were early early morning shifts). While I'm not terribly eager to wade into this debate, I do have an interesting scenario to play out:
So, last year, walmart said it would open thanksgiving night, and everybody felt compelled to compete with walmart. Now a whole new game of black friday brinksmanship has broken out.
Where does this brinksmanship end? Will everybody open at 6pm next year? noon the year after? will "black friday" sales start tuesday night at 11pm before thanksgiving in 5 years? will it last the whole week before thankgiving in 10 years?
Even more puzzling, what is the real appeal of these black friday sales? the money made that day is made at a loss for all of the sale items... selling a regularly priced $500 TV for at cost for $200 is still going to mean at least a $100 loss for the company in terms of labor and gasoline (read: logistics).
Ultimately, we are all playing a game of competing on larger economies of scale. Whoever has the most revenue/savings cushion to survive the loss swallowed on and leading up to black friday will win this game of brinksmanship. sure, target will last for at least 5, 10, maybe 20 years.... but if we continue to play this economy of scale game imposed on all retailers by wal mart, target will lose along with everybody else who tries to compete with wal mart on their terms.
While ceding that ground may seem equally untenable from the corporate sounding board method of making decisions in a small room in minneapolis totally removed from reality, theres something everybody who has competed with walmart already knows: you can't beat them at their own game. And since the start of the recession target has been trying to.
So, last year, walmart said it would open thanksgiving night, and everybody felt compelled to compete with walmart. Now a whole new game of black friday brinksmanship has broken out.
Where does this brinksmanship end? Will everybody open at 6pm next year? noon the year after? will "black friday" sales start tuesday night at 11pm before thanksgiving in 5 years? will it last the whole week before thankgiving in 10 years?
Even more puzzling, what is the real appeal of these black friday sales? the money made that day is made at a loss for all of the sale items... selling a regularly priced $500 TV for at cost for $200 is still going to mean at least a $100 loss for the company in terms of labor and gasoline (read: logistics).
Ultimately, we are all playing a game of competing on larger economies of scale. Whoever has the most revenue/savings cushion to survive the loss swallowed on and leading up to black friday will win this game of brinksmanship. sure, target will last for at least 5, 10, maybe 20 years.... but if we continue to play this economy of scale game imposed on all retailers by wal mart, target will lose along with everybody else who tries to compete with wal mart on their terms.
While ceding that ground may seem equally untenable from the corporate sounding board method of making decisions in a small room in minneapolis totally removed from reality, theres something everybody who has competed with walmart already knows: you can't beat them at their own game. And since the start of the recession target has been trying to.