xxTheDudexx
Front of Store Attendant
- Joined
- Apr 19, 2012
- Messages
- 289
My advise, if you really want to get red cards, you don't ask the guest if they'll be putting that on a red card today. You don't ask them if they want a red card. That's just asking to get shot down with a simple no answer. If you try that and you get a no, you might as well just forget trying to change their mind. It's a wasted opportunity.
What you have to do is talk to them like they're your best friend about anything and everything while you're ringing up their items. What you're really selling is yourself without the guest realizing it. You need to make them feel comfortable with you so that when the time comes to sell them on the red card, they're more likely to listen to your advice and you make it sound like you're doing them a favor by setting them up with a card, not just trying to get a red card. If you can find a way to think about it and approach them with that mentality, then you'll get several per day.
You really just have to engage in genuine sincere conversation with the guest. It's best to really focus on the guests with lots of items so you can crack jokes about their kids, or the weather, or, anything for a while. Use that as an opportunity to break the ice and do anything you can do to make the guest laugh or smile. Share a couple similarities or goofy things about yourself while you're at it. Then when you're near the end of their order and if you feel you're clicking with the guest, you ask them if they shop at the store often. If they say yes ask them if they have a red card. If they say do shop often, and if they don't have one, tell them, "you know, you really should think about a red card. It only takes a couple of minutes, and you'll consistently save 5% off your bill every single time you shop at the store, you get free shipping on Target.com, there are a lot of really nice features on the card and you could be saving a lot of money in addition to coupons and cartwheel." You can elaborate from there. But the trick is to make them feel like you're trying to help them, not just get them signed up for a red card to help you.
It will take some practice and you'll still get shot down a lot, but if you keep at that and do it with everybody, you'll be pretty surprised how many you can get when you really start to get the hang of it. Whoever came up with the stupid "Will you be putting that on your red card today?" crap doesn't know the first thing about sales. I used that method above for the first 2 years I worked as a cashier and I always got about half the red cards at our store every day. I averaged about 8 red cards per shift and we are one of the lower volume stores in our district. I was still getting 3 to 5 a day when I switched to a cart attendant. Then I just stopped trying because I got sick of it. I get a freebee here and there when I cover breaks at Guest Service once in a while. But it works if you really want to get red cards, take my advice and try it for a while.
What you have to do is talk to them like they're your best friend about anything and everything while you're ringing up their items. What you're really selling is yourself without the guest realizing it. You need to make them feel comfortable with you so that when the time comes to sell them on the red card, they're more likely to listen to your advice and you make it sound like you're doing them a favor by setting them up with a card, not just trying to get a red card. If you can find a way to think about it and approach them with that mentality, then you'll get several per day.
You really just have to engage in genuine sincere conversation with the guest. It's best to really focus on the guests with lots of items so you can crack jokes about their kids, or the weather, or, anything for a while. Use that as an opportunity to break the ice and do anything you can do to make the guest laugh or smile. Share a couple similarities or goofy things about yourself while you're at it. Then when you're near the end of their order and if you feel you're clicking with the guest, you ask them if they shop at the store often. If they say yes ask them if they have a red card. If they say do shop often, and if they don't have one, tell them, "you know, you really should think about a red card. It only takes a couple of minutes, and you'll consistently save 5% off your bill every single time you shop at the store, you get free shipping on Target.com, there are a lot of really nice features on the card and you could be saving a lot of money in addition to coupons and cartwheel." You can elaborate from there. But the trick is to make them feel like you're trying to help them, not just get them signed up for a red card to help you.
It will take some practice and you'll still get shot down a lot, but if you keep at that and do it with everybody, you'll be pretty surprised how many you can get when you really start to get the hang of it. Whoever came up with the stupid "Will you be putting that on your red card today?" crap doesn't know the first thing about sales. I used that method above for the first 2 years I worked as a cashier and I always got about half the red cards at our store every day. I averaged about 8 red cards per shift and we are one of the lower volume stores in our district. I was still getting 3 to 5 a day when I switched to a cart attendant. Then I just stopped trying because I got sick of it. I get a freebee here and there when I cover breaks at Guest Service once in a while. But it works if you really want to get red cards, take my advice and try it for a while.
