Vineyard Vines product sold briskly for the first couple of hours on Saturday, I think we sold somewhere over half of our store's VV items. Last night there still were some items, it's maybe a fifth of the original Saturday store opening amount and probably includes a lot of reshopped returns. When I asked some of our Saturday AM guests if they had looked at the stuff, quite a few glanced at it and said it wasn't interesting to them. This item has a cult trendiness following among those who regularly vacation at Hilton Head, Cape Cod, Sag Harbor, East Hampton and similar uber-high-end resorts. The idea here is to get these affluent big spenders to spend more of their greenbacks at target by luring them in with this one-time offering.
One thing I do know: none of those people with carts piled high buying VV stuff in my lane applied for redcards, so......did anyone else have luck signing these VV fanatics with redcards?