"Today, Chip and Joanna Gaines—the duo behind Magnolia and the hit HGTV show “Fixer Upper”—stopped by Target’s Fall National Meeting in Minnesota to surprise team members with some big news.
This November, Target will launch Hearth & Hand with Magnolia, an exclusive home and lifestyle brand designed in partnership with Chip and Joanna. It’s Magnolia’s first time working with a retailer to design and create product, and with over 300 items spanning tabletop, home décor and giftables, it’s one you don’t want to miss. The best part? It’s not a limited time collab—this partnership will last multiple years, and will refresh season after season, bringing Target’s guests stylish home goods on an ongoing basis. The first collection arrives on Nov. 5, just in time for holiday gatherings."
This New Home and Lifestyle Brand by Chip and Joanna Gaines is Only at Target