My GSTL told me they're testing out a way to sign up for a Red Card with a regular debit/bank card in California/the west coast. Can anyone confirm/deny? If this is true I think conversion will go up because the most common excuse is "I don't carry checks" (and let's face it, very few people regularly carry checkbooks).
They ran this test a few years back and it was a miserable failure with all of the problems. I'd be surprised if they figured out a different way to do it.
And let's face it, if this did work, they would just bump up the conversion goals even higher.