Useless position. Just zone
You clearly don't have one or yours is just really bad at their job
I agree with HRZone!
If you have ever tried to merchandise a set of mannequins and all their corresponding racks, quads, and convertibles to tell a "color story" or a "story" of any kind based only on what you have in the store then you know this is not an easy job like some people suppose. Or merchandising those tables over in hardlines to make them look inviting and make sense based on the stock you have for that department once a set is broken. It's not just throwing up any clothes you grab or laying down any product you have at hand, not if it's done right. Believe me, I know. Sometimes you have a lot to work with and sometimes you don't have much at all but it still has to look VM worthy for leadership.
Now, if your leadership doesn't check in or doesn't care and neither does your district bosses, then okay... you have an easy job for better pay than any other job in the store. In our district, not so. Our DTL doesn't care about corporate adjacency books. She cares about how the sets look and if they're moving product. In other words sales have to benefit. It's a lovely job if you have the knack for it but if you don't it's just a bloody headache.
Yes, they give you ideas in the VM guides but quite often corporate sends clothing way ahead of the guide and guests buy the clothing down to the point that you don't have enough to make a set with what they suggest. Or what they suggest is just NOT on point for your area. (VMs have to pay attention to what people are wearing in their area of the country.) Again, sets are designed to not only look fabulous but move product. And the recommended rotation for mannequins is every two weeks. VM guides do not come out that often so most of the time they are making up their own sets. Bear in mind there are currently 10 mannequins in RTW alone (not sure how many on the 2.0 upgrade).
I think the hardlines suggested sets in the VM guide are always there for the first setting but they don't send new planos often enough for those tables and so when the set sales down or out the VM has to make it look like they got another set in with whatever is on hand. Takes imagination...
I do get that the VMTL or VM in every store is not necessarily living up to the intended potential of the job and maybe in your store it does look easy and overpaid because of this. In that case it's the individual NOT the position that's useless. If you could see a store where it is properly managed, I think you'd feel differently.
And no, I'm not a VM or VMTL but I do work with them and see what they have to do to keep our leadership happy.