60SecondsRemaining
Former SrTL - Replen
- Joined
- Mar 21, 2014
- Messages
- 872
Cornell is doing his job. He was brought in to right a sinking profit ship. And he did. In fact he was unfathomably successful at doing so. This will be a case study in foresight.
Cornell doesn't care about how many pallets of freight you have sitting because his vision of the "brand" isn't the same as yours. His actions have been telling you this all along.
His vision of the brand is a quick pivoting bottom-heavy convenience model. Get the freight out of DCs and closer to the last leg . Turn the stores into fulfillment centers and put product in hands and conveniently as quickly as posdible. This means the future of Target isn't brick and mortal, not in the traditional sense. It's SFS and curbside. People don't choose Target because it's some bougie Walmart, they do it because shopping at any Walmart in America is a pain in the ass. You can order something at Target, drive to the store 10 minutes later and have it handed to you. Or get it shipped to your house from the store, and you have it the next day. Walmart sucks at this. Their implementation is miserable. They are competing because they have a phenomenal logistics chain, and their stores are massive, so they have space to work with.
Cornell had enough foresight to push Target closer to an Amazon model - it was a good move. Then the pandemic came along and accelerated growth pattern for that strategic vision. Would he have been as successful without covid? No , probably not. But Target was able to pivot quickly and that's what put them ahead of other retailers.
He doesn't give a shit about employees, he gives a shit about making money - oodles and oodles and fistfuls of Benjamins. The board doesn't give a shit that he doesn't give a shit. Your happiness is not required, only your labor..in the cheapest form they can manage to get it.
Cornell doesn't care about how many pallets of freight you have sitting because his vision of the "brand" isn't the same as yours. His actions have been telling you this all along.
His vision of the brand is a quick pivoting bottom-heavy convenience model. Get the freight out of DCs and closer to the last leg . Turn the stores into fulfillment centers and put product in hands and conveniently as quickly as posdible. This means the future of Target isn't brick and mortal, not in the traditional sense. It's SFS and curbside. People don't choose Target because it's some bougie Walmart, they do it because shopping at any Walmart in America is a pain in the ass. You can order something at Target, drive to the store 10 minutes later and have it handed to you. Or get it shipped to your house from the store, and you have it the next day. Walmart sucks at this. Their implementation is miserable. They are competing because they have a phenomenal logistics chain, and their stores are massive, so they have space to work with.
Cornell had enough foresight to push Target closer to an Amazon model - it was a good move. Then the pandemic came along and accelerated growth pattern for that strategic vision. Would he have been as successful without covid? No , probably not. But Target was able to pivot quickly and that's what put them ahead of other retailers.
He doesn't give a shit about employees, he gives a shit about making money - oodles and oodles and fistfuls of Benjamins. The board doesn't give a shit that he doesn't give a shit. Your happiness is not required, only your labor..in the cheapest form they can manage to get it.
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