It's called MPG.. M-something Performance Gear.Did you see the list of new performance brands set to be unveiled? It looks like Umbro is getting more space for both men and women plus a new brand for women with a wacky name I don’t remember....only in select stores and online.
Or, as I like to think, Miles Per Gallon, or Merchandise Presentation Guide.
Does anyone's store actually sell kids Umbro well? Ours basically collects dust.