Mind describing why you think that is? I mean I know modernization is related, but...
I think it’s because Target under Modernization is a PITA for guests. The guest who comes to the store to shop finds empty shelves and has to run an obstacle course over u-boats to get to anything. There are few TMs to help them because of hours cuts, and when they do find someone to help them it’s often a newbie who is too poorly trained and/or stressed to meet deadlines to be of much assistance. Spot seems to have extreme difficulty keeping a lot of items in stock, and even if the items make it into the store, if they aren’t pushed to the floor in a timely manner due to unrealistic timelines and hours cuts the result is the same: empty shelves for the guest. So the guest can get only half of the stuff they came in for and have to go to Spot’s competitors to finish their shopping. Spot not only loses those sales, but also future sales because some of them don’t come back.
Then there’s the OPU guest who shops online. Sometimes all goes well and the guest can order all of the items that they need, go in to the store and pick up their items with no issues, but a lot of the times there are obstacles to this also. Some items are out of stock at the chosen store, some aren’t available for OPU, sometimes the order or some items from the order are INFed, or the guest comes in to pick up the order, it can’t be found and ends up being cancelled. So that guest ends up unhappy and going to the competition as well.
For both OPU and drive up orders, a lot of guests picks up their orders and leave without looking around the store. Same thing with SFS guests, they don’t have to even come near the store. Goodbye impulse buys that increase basket size...
Then there’s the guest can’t buy what they need because their local store is out of stock, so they decide to do an SFS order. They go online only to discover that the item they want is “no longer available for shipping”, or “only available with $25 orders”, or only available with restock orders, or is out of stock. And that $5 or $10 gift card that the guest gets for buying five HBA items or whatever deal is going on? Well, they don’t get that unless they do an OPU or buy in store which they couldn’t do because their local store is out of stock, which was the reason for the SFS order in the first place.
Speaking of SFS orders, a lot of guests were all over Facebook complaining about issues with their holiday orders, and if only half of those who swore that they will never order from Spot again are true to their word, that is a significant number of lost sales.
Team members are some of Spot’s best guests, but people whose hours are cut don’t have the discretionary income to be able to buy tons of extra stuff, so Spot can kiss those sales goodbye, too.
The recent system outage also negatively impacted sales. Not to mention that it didn’t really inspire confidence in Spot with guests. Especially those guests who experienced the event firsthand...
Corporate may proclaim Modernization from on high, stamp out all dissent, bury their heads in the sand and declare this debacle a success, but guests know a shitshow when they see one, and are voting with their feet. Just saying.