On the contrary...... Greeting, Acknowledging, and Assisting our Guests is highly effective! Most of the time, it's something small and simple that our Guest is looking/asking for; light bulbs, for example. You show them the light bulb aisle, ask if they need assistance w/ any other items. Done. Easy-peasy. Or... you can walkie the TM working in the area; "Hey, Bob.... I'm sending a Guest your way, they are looking for night-lights.... could you please help them." Done. Easy-peasy.
Our assistance is critical to a positive Guest Experience. It keeps them coming back. It keeps their $$$ in our stores. It's the difference between a negative score vs a stellar score on our NPS metric. That's the metric the Company is looking at to improve/drive Sales.
And, it all starts w/ Acknowledging the Guest.