$85 on Target.com while $99 in store is a difference in my pocket. You can also take a picture of the sign and show it to them. The sign for a some chicken showed ‘2.29 per lb’ but was still charging me the ‘3 per lb.’ They honored it but had market TM remove the sign because the registers didn’t have the ‘2.29 per lb’ price. I’ve never been told no for a price challenge, only told to go to guest service.