Target Together

Looking back a few months later, I wonder what exactly was accomplished by the Target Together shindig? While IMHO Target's Christmas season visual displays and decor were better than the previous year, what sticks out in my mind has how much hours have been reduced in stores. We are managing to keep the stores open, but the speed, responsiveness and quality of service is impaired by the lack of manpower (anachronistic term but it's what comes to mind).

Target is in a hyper-competitive business environment. This should be pretty common knowledge, there's no free lunch in the business world. I'm concerned that Corporate's approach to the stores -- including the awkwardly embedded Drive-Up Order and Order Pick-Up services -- is to cut corners on the guest experience shopping with us.

Maybe Target needs to closely look at hourly sales transactions, and consider shortening store hours in order to be more fully staffed at peak revenue-creating times of day. Same payroll hours available per month, maybe in the short term only collecting 98% of the sales revenue, but quickly boosting sales revenue among existing and new guests through better shopping experiences!

How about 9:30 AM to 9:00 PM Monday through Saturday, 11:00 AM to 7:00 PM Sunday?

There's no free lunch, and if Target must "do more with less", then truncating store hours will maximize the ability of available TMs to provide the level of service excellence which our guests historically experienced when shopping at Target.
 

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