Why shouldn't this be well compensated, I was an outside hire, I have a BFA from Parsons school of design, never worked in retail before, and I am busy all day elevating our store and the merchandise in it. Having a good eye for design and being able to discuss it properly with the clients is invaluable; I was hired for my taste and style and if anything I feel like I should be making more.
I agree somewhat...although, making "more" is subjective and with what the duties require so far, anything higher than a pg17 doesn't make payroll sense unless us VMLs were to lead larger teams and building responsibilities (we do not right now).
I have been reading this thread for a while, being an external hire. While I can understand the frustrations and confusion surrounding the position (I have witnessed this issue in my location), there is no reason for the hate responses on the forum. Almost every single apparel or home decor business has a position similar to the VML. It is a bit jarring that the specialty position didn't exist before considering Target's market group.
Coming into my location, the TLs were overworked, stretched-thin and having to juggle multiple DORs that cannot be completed in a way that would profit the business. The TLs I have worked with have expressed their relief and excitement that this position now exists. They have the foresight and business acumen to understand how this will elevate the location and affect profit margin. I felt a great sense of empathy for their predicaments, having been in their positions before. The greatest support that I can see so far is our ability to assist the plano and instock teams. Expecting them to be able to read more detailed reports, communicate with corporate and fine tune the store is overkill on their already high workload. We are also relieving the TLs from areas they should not have to worry about outside of a general interest.
Being a VML not only requires a sense of style knowledge it also requires knowing how to communicate, interpret metrics and educate teams across all divisions. This requires a mixture of experience, education and wisdom which isn't always compatible with a person who hasn't had broad exposure to merchandising. This is apparent with how some of the forum replies have been.
I haven't been told why this position doesn't receive keys, outside of some laughs about not having to deal with the alarm or being last one out. Who knows. Having a key to a building doesn't validate anyone's pay code or worth (though arguing that it does, tends to show career immaturity), it is just tied to what their direct responsibilities are. Personally, every position I have had as a VM in a senior/executive position has required me to hold keys, but I was also responsible for being the first one in the building at times due to project workloads. It also surprised me since most of the companies I have worked generally have the VM team arrive the earliest or utilizing overnight projects.
I would be interested in knowing more VML's experiences so far and how their teams have been reacting to their positions. Now that we know most of our Visual Merchandising Market Leaders are, it should (hopefully) become clearer how our roles will be utilized.