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Frappuccino® Happy Hour – Launches Early on May 3
Stores participating in Frappuccino® Happy Hour, originally planned to start on Friday, May 6, will be able to start with the launch of Summer 2 on May 3, 2016 – three days earlier.
What is Changing?
·Frappuccino® Happy Hour will now start on May 3, still from 3-5 p.m. for all customers.
·Starbucks Rewards™ Members Early Happy Hour, originally planned from 3-6 p.m., April 28 – May 5, 2016 will now end on May 3.
·Licensees will receive updated in-store chalking details by April 27, to communicate this change to customers.
What is not Changing?
·Starbucks Rewards™ members will continue to receive an extra Happy Hour benefit, starting May 3-15, from 5-6 p.m.
·Printed marketing pieces will continue to be used, chalked messaging will communicate the new launch date (May 3).
·Early launch of S’mores Frappuccino® on April 23, no change (details communicated on April 22).
Additional Details
·There will be chalking updates to support this change; details will be communicated by Wednesday, April 27.
Action Required
·Licensee corporate contacts (LCC) will need to communicate this update to your stores and also plan on cascading the chalking updates later this week.